Fibird is a minimalist textile art brand based in Winnipeg, Manitoba. Offering high-quality punch needle goods, art, and workshops, Fibird aims to create meaningful experiences and connections through art and community. Fibird stands out from mass-produced alternatives through its commitment to authenticity, community, and environmental responsibility. Each piece is designed with a focus on fibre, sourcing, and longevity, embodying a minimalist style intended to be cherished for years to come.
PROJECT OBJECTIVE
To develop a versatile brand identity that embodies both aspects of the business - the playful and inviting nature of its workshops and kits, and the high-end appeal of its art creations - all the while accommodating for future growth. This involves creating a minimal, yet adaptable brand that resonates with current customers and attracts new ones, fostering Fibird's personality, values, and offerings.
SERVICES
Brand Strategy
Brand Identity
PHOTOGRAPHY
Brand photos by @jamiemaephotography
The Logo
The Fibird logo has undergone a thoughtful evolution, balancing its playful origins with a newfound classic appeal. The updated wordmark maintains a sense of fun while keeping a timeless quality, ensuring its adaptability and longevity. The "F" in the wordmark resembles a loop of thread, symbolizing Fibird's primary use of textiles. The choice of uppercase characters keeps it bold, while the curved leg of the "R" introduces a touch of playfulness. Overall, the logo strikes a balance between inviting playfulness and enduring sophistication, perfectly encapsulating Fibird's essence and setting a strong foundation for future growth.
